Certified Valuation Analyst (CVA) Practice Exam 2026 – Your All-in-One Guide to Exam Success!

Determining a company's excess earnings involves evaluating its profitability above and beyond the normal returns that would be expected based on its risk profile and investment. The concept of excess earnings is rooted in the idea that certain companies may achieve higher returns than their competitors due to unique advantages, efficiencies, or competitive positioning.

Above-average returns compared to competitors are critical because they signify that the company is generating profits significantly greater than what would be considered typical or necessary to compensate for the risks taken. This excess return is often the result of competitive advantages, such as proprietary technology, strong brand recognition, or superior management practices.

Evaluating excess earnings requires a comparison with the industry norms and direct competitors, making this component essential for understanding how much value a company is truly creating over and above what would reasonably be expected. The extent to which a company earns above the average helps in quantifying its overall performance and informs valuation calculations.

The other components, while relevant to overall business performance, do not directly measure the ability to generate excess earnings. For instance, market share is an important market indicator, overall sales volume reflects business activity, and employee satisfaction can impact productivity and morale, but none of these factors directly assess the company's financial performance in terms of competitive returns.